Welcome to Samuel J. Associates
Join us on Facebook Leadership determines the direction of the company. Organization determines the potential of the company. Personnel determine the success of the company." - John Maxwell Our Mission StatementSamuel J. Associates offers the retail market a consistent, ethical, high-quality alternative to in-house and third party resources for corporate recruitment. A true alternative to these resources offers a very high level of practical experience, know-how, contacts and confidentiality. Clients must know that working with Samuel J. Associates is a more professional way to recruit than working with their own in-house people, Internet job sites or other search firms. Our focus is in the retail industry. Samuel J. Associates is also an excellent place to work, a professional environment that is challenging, rewarding and respectful of ideas and individuals.
Our mission is brought to life in the integrity and careful thought put into each decision that makes a difference in the success of clients, candidates and employees.
April 13, 2010
Retail Customer Experience
Facebook is growing from its origins as a social networking phenomenon into a website where consumers have the opportunity to research and support businesses and products through recommendations from friends and fan pages.
Retailers who are actively involved in marketing their products and/or services using a Facebook fan page have a distinct advantage over their competitors, according to the March Retail Omnibus study conducted by Morpace Inc.
The study found that not only are consumers joining fan pages that are managed by businesses, they are using Facebook as a means to offer and receive product recommendations.
Facebook appeals to a wide variety of people across all demographics. The social media website has expanded from its loyal base of younger members to include active members of all age groups.
Although it is no surprise that 83 percent of consumers between the ages of 18 to 34 have a Facebook account, it is notable that 55 percent of consumers over the age of 35 have Facebook accounts, and this will continue to increase.
Almost two out of three people with Facebook accounts spend between five and 30 minutes on the site per visit. We also found that one-in-three consumers with Facebook accounts visit the website multiple times per day. Overall, over one-half (55 percent) of consumers with Facebook accounts visit at least once per day.
Facebook and your business
In addition to traditional marketing, businesses can promote their products and services as well as their company brand image by using Facebook fan pages. While this is a free service, businesses cannot actively use the fan pages to sell products and services.
More and more, consumers are joining fan pages as a way to follow and enjoy sports teams, causes, and businesses they want to patron or support. The average consumer is a member of nine Facebook fan pages.
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